Select an Insider and an Experience
Contact us and we’ll take care of the details
Meet your Insider for a unique creative Experience
Magical London Uncover London’s magical history with an award-winning magician
  • Magic

  • West End

  • 2 hours

About the Experience
  • Unleash your imagination, as you visit the places that have defined magic in London and the world: their history, stories and defining moments.
  • Head over to the real-life inspiration for Diagon Alley (this one’s for the Harry Potter fans!) and visit London’s oldest bookshop specialising in mysticism and the occult.
  • Weave into the Sherlock Holmes Pub and then head to discover the place where magicians from all over the world come to perform.
  • Step off the street and enter the magical world of the world’s oldest family-run magic shop. Here you will take a spectator seat and sip on some tea as you gasp in excitement during a private 30-minute magic show with James Pritchard himself.

Experience details

  • Available year-round
  • Start times after 10.00am, Monday-Saturday
  • This experience is appropriate for children
  • Perfect for: Those who love mysticism, magic and the untold secrets and stories that lie below the walls and streets of the ancient city of London.

Why SideStory?

  • Private and tailor-made
  • Expert Insider
  • Refreshment included
  • Flexible cancellation
  • Carefully curated itineraries

Read our FAQs

Experience Date:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Price Per Person:
£80pp (£160)