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An Insider’s Guide To London Fashion Week

by Hannah Stacpoole

It seems change is in the air for the 67th edition of London Fashion Week.

Returning to the capital, the bi-annual event will showcase the Autumn/Winter 2018 womenswear collections to a hungry audience of fashion insiders. Having originally packed its trunks and moved from the charming courtyards of Somerset House to the open space of Soho’s Brewer Street NPC, 2018 marks a fresh start as the hottest ticket in the fashion calendar moves to another central hub: The Store Studios on The Strand. With a schedule of over 80 new and returning names, including much-loved classics such as Burberry, Mulberry, Temperley London and Gareth Pugh, the Store Studios is celebrated around the world for FROW footage, the rise of street style photography and decadent set designs.

We sat down with two insiders, former Tatler Fashion Director Hannah Teare and Fashion Stylist and Creative Consultant Boo Attwood, to run through their hectic schedules. From carefully curated outfit planning to stately show spaces and the stops in-between, it seems like a week at LFW is a fashion frenzy like no other…

Boo (left) and Hannah are SideStory Insiders who’ll be in the thick of it this Fashion Week. 

How do you start the day?

Boo Attwood: I always start the day by checking over the shows I have ahead with a big mug of coffee and a decent breakfast of eggs or muesli.

Hannah Teare: Glugging green tea and a smoothie before I check through my LFW tickets for the day.

When outfit planning, how do you stay fashion-forward yet remain pragmatic and weather appropriate? 

Boo: I’ll generally have a few options lined up and, I’ll decide which look to opt for depending on the weather! I tend to lean towards quality, stylish and minimalist separates that are easy to mix and match. I love coats and shoes and feel that these are pieces that can really change up a look. Over the 5 days, I will have options for at least 5 looks – but they are all separates so they tend to work across each other so you can end up having 10 different looks from that. Sunglasses are essential too!

Hannah: Staying warm is key in the February shows – a great coat and key accessories are best! When planning up to two per day, depending on whether I have evening functions afterwards.

And so the day begins! What is the best way of travelling around the city in a hurry?

Boo: Black cabs are the quickest way to travel between shows. I also tend to walk a great deal as there’s so much standing around as well as sitting when watching the shows, so at least I get to stretch my legs out and, at the same time, get some exercise which makes me feel more awake!

Hannah: Uber!

What is your favourite show venue and why? 

Boo: Julien Macdonald showed at Smithfield Market in Farringdon a few seasons ago. It was the most incredible venue space for a catwalk. It was insanely cool with a somewhat edgy vibe – I loved it!

Hannah: The Old Selfridges Hotel for Erdem – it is decked out by a talented set designer and it really sets the scene for the show beautifully!

Julien Macdonald Spring/Summer 2016 at Smithfield Market

Favourite coffee stop?

Boo: London Fashion Week has been moving between Somerset House and Berwick Street the last few seasons but when I’m near The Strand I love having a coffee at The Courtauld Gallery Café in Somerset House. They do a to-die-for apple crumble cake.

Hannah: A Golden Turmeric Latte from Pret – they are everywhere.

What is the one thing you can’t live without during London Fashion Week?

Boo: Sleep!

Hannah: My phone

What show are you most looking forward to for Autumn/Winter 2018?

Boo: OSMAN.

Hannah: Erdem!

What’s your favourite evening spot once the shows have finished for the day?

Boo: I like a glass of white wine at One Aldwych or I head to Hix Soho for a nightcap. The cocktails there are really good! I like to end the day catching up with friends who also attend London Fashion Week with some food and a few drinks.

Hannah: It has to be Claridges for a glass of champagne before heading home to end the day in the bath with a book!

SideStory Fashion Insider Hannah’s favourite: Erdem

What would people be most surprised about London Fashion Week?

Boo: (Most) fashion types are actually friendly!

Hannah: How hectic the schedule is! There is a lot of moving about and very little time to digest the shows and enjoy the merry-go-round!


Need a new wardrobe filled with next season’s must-haves, or want to uncover the secrets of vintage at Portobello Road? Join Boo or Hannah on a SideStory Fashion Experience. Get 10% off your first booking when you subscribe today.